Why is the new Seven+ Classic so powerful?

with Dr. William Hennen, Ph.D

KZ1 Lead Scientist

"We’ve taken a very good product, an excellent product in its day, and now modernized it so that it now can function more effectively."

In some respects, we stayed with that formulation. But because now science understands how the Seven+ Classic was acting, we can take and focus each of the components and set the standards for each of the components; so that it would actually be accomplished not by chance.

Which is kind of what we had in the past because we didn’t really understand where the benefit was coming from, now we know where it is coming from.

"Because technology moves forward, because science moves forward, we can actually concentrate in a way that allows us to get more impact in a lesser quantity."

We know which components are doing the work that is being accomplished. So, we can set the standards for those components in a way that allows us now to have a richer group of components.

It doesn’t mean you have more, you just have a better concentration. You may use a more intense extract, or you may set the parameters for that component to make sure that the actives are at a higher level.

"The increase in the standards, increase in the quality bits of the components, leads to an overall effect that is stronger than what was recently justimpressive."

And that is what I was looking at when I did the Seven+…why am I getting so many different benefits, and what is the foundational impact?

What is this basic area? And there was nothing in the Seven+ literature that even began to explain. When we just have all these super fruits and we have this and so forth.

What came out of that? Because of the need to be honest, and to say there are some real substance to this product…where is it?

I came to the realization that at the time the Seven+ was designed you could not have understood it because the science hadn’t developed that far.

It has only been in the last about five years, since the human genome project was finished, that we actually understood what was happening in the gut.

We have as many bacterial cells in our gut as we have human cells in the rest of our body. But those bacterial cells, instead of having 23,000 genes like the human genome has, has a million different genes.

And the ability of the human to adapt, is largely associated with the gut.

"And when you look at what the Seven+ Classic is doing, it's increasing the integrity of the gut, so that you don’t get the inflammatory processes. You don’t get the leaky gut syndrome; which then creates this entire damaging effect on the rest of the body."

Dr. William Hennen, Ph.D

With a Ph.D. in Bio-organic and Medicinal Chemistry, post-doctoral specializations in enzymatic and hormonal processes, nearly four decades’ experience in natural drug and nutritional supplement design, over 40 substantial publications, and a reputation for “next gen” products that address issues at their root, Dr. Hennen is widely known as a leading supplement scientist.

Having led the development of transfer factor products since the 1990s, with estimated sales exceeding $3 billion, Dr. Hennen is also revered, by many, as the “father” of transfer factor supplementation.”

Dr. William Hennen, Ph.D

With a Ph.D. in Bio-organic and Medicinal Chemistry, post-doctoral specializations in enzymatic and hormonal processes, nearly four decades’ experience in natural drug and nutritional supplement design, over 40 substantial publications, and a reputation for “next gen” products that address issues at their root, Dr. Hennen is widely known as a leading supplement scientist.

Having led the development of transfer factor products since the 1990s, with estimated sales exceeding $3 billion, Dr. Hennen is also revered, by many, as the “father” of transfer factor supplementation.”

Resources

Seven+ Classic Flyer

Seven+ Classic Tri-Fold

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